About us
Pioneering wellness excellence
At NOR, we lead the way in luxury cold plunge pools, ice baths, and premium saunas. Each product is crafted with sustainable materials and cutting-edge technology to deliver an unparalleled wellness experience—right in the comfort of your home.
But our mission goes beyond products. We’re building a community of wellness enthusiasts who believe true luxury is caring for both body and mind.
Science-backed results. Validated by research.
2.5x
Increased dopamine levels for enhanced mood and sharper mental focus.
530%
Significant boost in noradrenaline production to elevate alertness and energy.
3.5x
Accelerated metabolism to support recovery and overall wellness.
Our core values
Every decision we make is guided by these
fundamental principles that define who we are.
Sustainability
We responsibly source materials and design products built to last generations—minimizing environmental impact while enhancing your wellness journey.
Quality excellence
Every NOR product undergoes rigorous testing and quality control to meet our highest standards for performance, durability, and craftsmanship.
Wellness first
Your health and well-being are central to everything we do. We believe true luxury means feeling your absolute best every day.
Community
We’re cultivating a global community of wellness enthusiasts who share knowledge, experiences, and support for healthier living.
